Mindshare’s Chennai and Hyderabad offices have won new accounts worth in excess of Rs 50 crore after multi-agency pitches.
While the former has won the accounts of Bharathi Cement, Coromandel International, Xenos Technologies, Stallion Garments, and Fresh & Honest cafe among others, the latter has been given the duties for T.I.M.E and Russell’s Spoken English businesses.
While both are Hyderabad based, Bharathi Cement Corp, currently present only in South India, is a part of Hyderbad-based Sakshi Group controlled by YS Jagan Mohan Reddy while Coromandel International is a leading manufacturer of a wide range of fertilisers and plant protection products. Coromandel is a part of the Rs 15,646-crore Murugappa Group.
Based in Tirupur, Tamil Nadu, Stallion Garments is a leading manufacturer and exporter of knit and woven garments with over 15 years’ presence in the garment industry. A fully integrated manufacturing unit, Stallion Garments recently took over Levi’s innerwear business and looks after the entire marketing for Levi’s innerwear.
Xenos Technologies is into the marketing and servicing of a range of high-end automotive accessories in the Indian market.