Chirag Shah has been promoted as head, national ad sales of Zapak Digital Entertainment Ltd. He will now be responsible for ad sales for all businesses namely, Zapak.com, Zapak Gameplex and Zapak live, the activation arm and will report to Arun Mehra, chief marketing officer.
After joining the gaming company as assistant vice-president, sales in 2006, shah has looked after the creation and maintenance of revenues in the West and South regions. Before Zapak, Shah has worked with HT Media Ltd and NRIworld.com for four years each.
Commenting on Shah’s promotion Mehra says, “With his extensive experience in the media segment, he will now lead the team to deliver profitable revenue growth across our core industry segments.”