If industry sources are to be believed, Anand Siva, vice-president and branch head, Saatchi & Saatchi, Mumbai has decided to call it quits.
Siva joined the agency as vice-president for Saatchi & Saatchi Solutions, the specialised arm of Saatchi & Saatchi in 2007 to focus on BTL deliveries and reach out to every consumer touch point.
In the following years, he got absorbed into the mainstream agency as a replacement for Arijit Ray, the former vice-president of Saatchi & Saatchi.
Siva has 17 years’ experience in mainstream advertising and more than five years in BTL. Some of the clients he has worked for include Intel, Nortel, Fresh & Honest Café, Indian Airlines and Siva PCs.