Of the 30 agencies that were in the fray, Air India has shortlisted nine agencies for the final round of its creative pitch. These nine agencies are:
Euro RSCG, Crayons, Mudra, DraftFCB+Ulka, Everest Brand Solutions, Dentsu, Lowe Lintas, Saatchi & Saatchi and Grey India.
If industry sources are to be believed, the final rounds of presentations are currently underway to win over the airline’s account which is expected to be substantial in size.
The airline is state-owned and administered as part of the National Aviation Company of India Ltd, created in 2007 to facilitate Air India’s merger with Indian Airlines. Air India is the 16th largest airline in Asia andwas founded by JRD Tata in 1932 as Tata Airlines, a division of Tata Sons Ltd (now Tata Group).