The creative and media responsibilities of Inorbit Malls, one of India’s largest retail chains, have been won over by Mudra Mumbai, while it continues to zero in on the creative duties of Femina. After last year’s success, the agency has continued in the same vein this year with some big business wins which include the World Gold Council.
An elated Arijit Ray, EVP & Head, Mudra Mumbai, said, “Mudra has a fair bit of experience in the retail space, and Inorbit is one of the pioneers as far as large multi-format malls are concerned in the western region. We look forward to working very closely with the Inorbit team to create a meaningful communication charter for the brand.”
Kishore Bhatija, CE, Inorbit Malls was also quick to add, “We are happy to have Mudra on board as our advertising agency. Inorbit has always been at the fore to proactively involve our customers through thoughtful and innovative communication, and Mudra will help contribute to it. With this association, we hope to build a better personal connect with our patrons. We are excited and looking forward to our experience with Mudra.”