After announcing shortlists for Print, Outdoor, Media, Direct and Sales Promotion, and Design earlier, which included 50 Indian entries, Spikes Asia has announced shortlists for three more categories namely TV/Cinema, Radio and Digital. These shortlists include 15 entries by Indian agencies with JWT India bagging five followed by two entries each of Ogilvy India and Bates 141.
Moreover, TV/Cinema has the maximum number of Indian entries with a tally of nine among the three categories. These include three campaigns by JWT India namely The Game for Godrej Sara Lee’s insecticides; A Day in the Life of Chennai for Bennett Coleman & Co; and Arjuna the Archer for Sulekha.com’s online yellow pages and two by Ogilvy India called Cricketers and Bike Owner, for Breakthrough Trust’s Breakthrough Women’s Rights.
McCann Erickson for Perfetti Van Melle India’s Happydent campaign (Elephant); Leo Burnett India for Procter & Gamble’s Tide Detergent campaign (Lipstick); Publicis Ambience for the Himani Fast Pain Relief campaign (Human Machine); and TBWAIndia for the Max Television campaign (Synchronicity) are the other Indian entries in this category.
The Radio category features three entries with Bates 141 leading the list with two campaigns titled Old Man, and Terms & Conditions for Virgin Mobile while the Islamic Research Foundation, titled Bush by DDB Mudra is the third entry in the category.
Of the three Indian entries in the Digital category, the campaign titled Run/Ban Jallikatu for Bennett Coleman & Co by JWT India has been shortlisted under two sub categories – Consumer Services and Integrated Digital Campaign while Bates 141’s Greenpeace campaign is the third Indian entry.