Aegis Media Asia Pacific CEO, Patrick Stahle has announced the appointment of Ashish Bhasin as director of Posterscope Asia Pacific. Posterscope is Aegis Media’s OOH division. This role for Bhasin is in addition to his current position as chairman, India and CEO, Aegis Media South East Asia.
Bhasin who has joined Aegis Media in June 2008 has launched new services and divisions and has substantially grown the businesses.
Stahle says, “Ashish very quickly proved to us that he had the right balance of discipline and vision to further enhance the South East Asia region under his leadership. The launch of Posterscope India last year is just one example highlighting this.”
Posterscope is spread across 12 cities across India and has picked up 34 new clients. It now spans more than 630 out-of-home professionals in 42 offices across 22 countries.
In the case of Posterscope Asia Pacific, the key areas of focus will be to identify opportunities to launch the division across other countries within the region, enhance the out-of-home capabilities and encourage centres of excellence.
Discussing the appointment, Bhasin says, “This is a great opportunity and I am looking forward to highlighting the strength of Posterscope in Asia Pacific and ensuring that our clients continue to get the absolute best from our out-of-home offering.”
Prior to joining Aegis, Bhasin’s career included a successful 20 years with Lintas India. He serviced the Unilever business for eight years, before moving on to head Lintas’ Chennai office.
On returning to Mumbai, he took over as president, Initiative Media India, which then grew several-fold in the five years under his leadership. He moved on as director, Integrated Marketing Action Group, forming Integrated Marketing Business. His responsibilities included Lintas Personal (Direct & Digital), Linterland (Rural), LinOpinion (PR), Advent (Events), Lintertainment (Entertainment), Lintas Healthcare and dCell (Design).
He also took on an additional global role as executive vice-president, Lowe Worldwide and Asia regional director for Integrated Marketing.
In 2008, Bhasin took on the role of chairman – India and CEO South East Asia for Aegis Media, which includes Carat, Posterscope, Isobar and Vizeum. His sphere of activity includes markets such as Singapore, Thailand, Indonesia, Philippines, Vietnam and South Asia. He is also a member of the Aegis Media Asia Pacific Executive Council.