The creative duties for the domestic campaign of Incredible India will be handled by Crayons Advertising. The agency will be responsible for the execution of the campaign in the print medium. Ministry of Tourism (MoT) has allotted about Rs.60 crore for its domestic campaign which will include all forms of media.
The campaign, which is running across national dailies, talks about the country’s heritage and natural beauty.
Leen Nandan, joint secretary, Ministry of Tourism revealed that the generic campaign is to promote established tourism of India.
The campaign speaks about the wildlife of the country, the Nilgiri Mountains and Ladakh. The Nilgiris await to be explored as a major tourist destination, while Ladakh’s dance festival and culture are well known.
Ranjan Bargotra, president, Crayons Advertising revealed that the campaign will go on till the end of this year.