With the launch of its new communication to effectively improve its brand image and have a top of mind recall, SpiceJet has strong plans to induce this strategy in the digital medium as well. Taking the thought forward, the airline has called for a digital pitch.
Currently Contract Advertising is SpiceJet’s mainline creative agency, which launched its current campaign focussing its communication to a value-led proposition. The airline also seems very keen to create a robust communication in the digital medium.
A good number of agencies have participated in the digital pitch. Though there was no official confirmation, an industry source has confirmed the development. The pitch is based out of Delhi.
The main reason behind the digital pitch is that SpiceJet needs to create a robust brand name within the digital circuit of the travel community via digital mediums.
SpiceJet begun its services in May 2005 and is a low-cost airline based in Delhi.