Ravish Kumar has been appointed as the executive VP and GM, STAR India to oversee the regional business.Kumar was the global category director at Reckitt Benckiser,UK.
He replaces JC Giri, who is scheduled to join Ogilvy & Mather, Asia Pacific as the regional director on the Unilever business.
Prior to Reckitt Benckiser, Kumar spent close to three and half years as marketing director at McCormick & Co. Earlier, he was product manager, Bristol-Myers Squibb and associate product manager at ConAgra Foods.
Kumar who is a post graduate from the Kellogg School of Management and FMS, Delhi is expected to come on board this week. At STAR, he will oversee the regional channels STAR Jalsha, STAR Pravah and future launches.