M&C Saatchi has been brought on board as the creative agency for a new brand by Lexi Pens – World Pens.
Rajiv Sabnis, executive director, M&C Saatchi, said, “We approached Lexi Pens, and after a few interactions we ended up starting work on the new project.”
M&C Saatchi is looking after the product from scratch – right from product development to putting in place a brand identity for the new brand.
Lexi Pens, which manufactures about one million pens a day, is in the export business as well. It exports some of its products to almost 50 countries. World Pens, too, will join the list.
Vinod Sachdev, Chairman and MD, Lexi Pens India, says, “We needed an agency that had the right mix of graphic design ability, mass market understanding and the agility to provide simplicity of thought. Those were the key reasons we chose to align the new brand with M&C Saatchi.”