Hindi general entertainment channel Colors has moved its media duties to Maxus from TME, the media arm of the Rediffusion Group. The current account size of the business is estimated to be upwards of Rs 50 crore.
Rajesh Kamat, CEO, Colors’ has confirmed the development. However, any further details on the account move were not available. While the business has moved a week back, details on whether this was a multi-agency pitch were not available.
The creative agency of the channel is Orchard. Prior to that, the account was with Rediffusion Y&R.