Rajiv Jaitly has finally decided to quit from Dainik Bhaskar, after a short period of one year and three months only.Rajiv joined the company in February 2008 as president – marketing and ad sales, Dainik Bhaskar Corp.
For the time being Rajiv is serving his notice period.According to sources he will be going back to the telecom sector. Jaitly will be based in Mumbai.
Jaitly solely handled strategic marketing and ad sales for the media business of DB Corp. He was instrumental in bringing about synergies between state and national sales to leverage the group’s strengths. Dainik Bhaskar has till not decided on who will take over the responsibilities handled by Jaitly.
Jaitly has over 24 years of experience and has worked with various media, FMCG and telecom brands.Before joining Dainik Bhaskar, he was the CEO, Punjab circle of Bharti Airtel.
Jaitley has a Masters degree in business administration from Long Island University, he started his career in the late ’80’s and has been associated with Modi Xerox, Star TV, MESAT Broadcast Network System, Pepsi Foods and Data Access.
Recalling the most challenging times of his professional life, Jaitly says, “My biggest challenge so far has been the time spent with Pepsi and Airtel. Airtel, because telecom was just starting up. And working with an organisation as big as Pepsi was an experience in itself.” It was during his tenure with Airtel that Delhi became the first circle to achieve a million customers.