The Chadha Group, a diversified group which has a strong presence in entertainment, real estate and other spectrums, has appointed Noshe Oceanic to handle the account of its pet project, Genesis High.
The account size is estimated at Rs 5 crore. Genesis High is being promoted as a high profile educational institute, which will offer international curricula.
The management of the Chadha group was looking for an agency that was familiar with both the education sector and high-end target groups.
Asheesh Sethi, President, Noshe Oceanic commented on the win, “Genesis High marks our foray into the education sector in a big way. We have handled other institutes before, but here the brand demands a larger mantle of creativity and strategy”.
He added, “Noshe Oceanic has chalked out a strategic plan for Genesis High and will be also developing its brand identity from scratch. Currently, the brand strategy is in its nascent stage, but comprehensive print and television campaigns are expected to launch soon.”
In recent years, the education industry has been booming and communication approaches have never been so aggressive.