TVS Motor company has partnered with Coca-Cola India to launch its new promotional campaign, ‘Thunder wheels’. A TVC will also be launched relating to this.
TVS Motor Company president – Marketing H S Goindi said, “ We chose to partner this initiative as the ‘Thunder wheels’ concept is unique and more importantly because both Apache RTR and Thums Up share clear brand fit with respect to the audience they address. Both brands exhilarate youngsters who live by the virtues of masculinity, thirst for high adrenaline and have a “want it; will get it, attitude.”
As part of the new campaign, which will run until 30 April, 2009, consumers will have the opportunity to win an Apache RTR 160 motorcycle.