| S.NO | BRAND | CAMPAIGN TITLE |
| 1. Agricultural, Industrial & Building | ||
| 1 | Roff | Prevent Your Dream Home from Becoming Your Nightmare |
| 2 | Asian Paints SmartCare Damp Proof | Chemical nahi, Damp Proof Sahi |
| 2. Automotive – Aftermarket (NON-OEM) | ||
| 1 | Cars24 | Duniya Boli Lagayegi |
| 3. Automotive – Vehicles (OEM) | ||
| 1 | Hero Pleasure | Women’s Liberation – The 2019 edition |
| 2 | Hero Corporate | Reminding Hero that it’s a Hero |
| 3 | Hero Destini | An upgrade that middle class dads can’t refuse |
| 4 | Hero Lectro | Move at your will |
| 5 | Bajaj Dominar | How Dominar Got Young Motorcyclists HIGH on Touring |
| 4. Beauty | ||
| NO SHORTLIST | ||
| 5. Beverages Non-Alcohol | ||
| 1 | Nescafe | Creating India’s coffee generation |
| 2 | Pepsi | How India home-delivered food to lockdown-affected unemployed restaurant workers. |
| 3 | Pepsi | Why India celebrated singles on Valentine’s Day. |
| 4 | Brooke Bond Red Label | When Tea Transcends Prejudice |
| 6. Brown Goods & Services | ||
| NO ENTRY RECEIVED | ||
| 7. Education | ||
| 1 | Unacademy | How Unacademy gave the disadvantaged, an advantage |
| 2 | Unacademy | Making the IPL the most fun classroom! |
| 8. Electronics | ||
| 1 | Paytm | Paytm Soundbox: The Sound Of Reassurance |
| 2 | Google Nest | All of Google, For All of You |
| 3 | Samsung Galaxy M | Galaxy M Series: The Monster Rises |
| 4 | HP NeverStop Laser Printers | HP NeverStop won’t stop, even for a pandemic |
| 9. Fashion | ||
| 1 | Titan Watches | Why do we still gift wrist watches? |
| 10. Finance | ||
| 1 | Mastercard India | The aadhar for payment |
| 2 | PhonePe Private Limited | Convincing the Argumentative Indian to adopt UPI through PhonePe |
| 3 | Motilal Oswal | Poor Quality Hurts |
| 4 | Axis Bank | Future Key for Axis Bank: An Open Heart |
| 11. Food | ||
| 1 | Cadbury Celebrations | Not Just A Cadbury Ad |
| 2 | Cadbury Dairy Milk | Melting Power Distance |
| 3 | Aashirvaad Atta with Multigrains | Helping Multigrain find a smooth passage into homes |
| 4 | Aashirvaad Atta | Helping atta win hearts in India’s rice heartland |
| 5 | Ceregrow | How Not To Fear Lockdown for Indian parents |
| 6 | Daawat | Making people think of Daawat without a daawat |
| 7 | Maggi | How cooking made Maggi more than a Maggi |
| 8 | Maggi | How MeM earned an entry to Indian kitchens |
| 9 | Domino’s | DON’T JUST ORDER A SAFE PIZZA, REWARD YOURSELF WITH A DOMINO’S PIZZA |
| 10 | Saffola Oils | SaffolaLife – Heart Healthy India |
| 11 | McDonald’s | Bring McGrill Back |
| 12 | Hershey’s | Dip the moment in Hershey’s |
| 13 | Kissan | Kissan – A fable of farmer goodness |
| 14 | Knorr | How a bland soup got a gossipy make-over |
| 15 | Cadbury Dairy Milk Silk | Love in the times of Covid |
| 12. Government & Institutional | ||
| 1 | BMGF | Protecting Family Planning from the Family |
| 13. Healthcare Products | ||
| 1 | Friends Dry Pants | It’s okay to pee in your pants |
| 2 | Naselin | Prajapati, The Sleeping Night-Watchman |
| 3 | Dettol | When new moms gave Dettol a new life |
| 4 | Eno | Eno Antakshari & Food Festival |
| 5 | Combiflam Plus | An Ad for Every Headache |
| 6 | Durex | Durex Invisible, 4 weeks to No. 1 Bestseller |
| 14. Healthcare Services | ||
| 1 | The Wishing Factory | #UltaHokeThalassemiaRoke |
| 15. Home Furnishings Furniture | ||
| 1 | Haier | Silent Performers |
| 16. Household Supplies & Services | ||
| 1 | Surf Excel | Restoring Childhood in the Time of Covid |
| 2 | ARIEL | Ariel #ShareTheLoad for Equal Sleep |
| 3 | Nimwash | The first step to a great recipe |
| 17. Insurance and Related Products | ||
| 1 | ACKO GENERAL INSURANCE LIMITED | Giving an age-old category a reality check |
| 2 | Canara HSBC OBC Life Insurance Company Limited | Promise Batao – Making India talk about Insurance |
| 3 | HDFC Life | Celebrating Failure |
| 4 | ManipalCigna Health Insurance | Health Insurance for the Healthy |
| 18. Media & Entertainment | ||
| 1 | Spotify | Playlist Sunte Ja |
| 2 | Spotify | A Self Dissing Ad |
| 3 | Disney+ Hotstar | Meaningless data finds meaningful entertainment |
| 19. Other Products | ||
| 1 | Fevikwik | Fix it or forfeit it – Phenko Nahi Jodo |
| 2 | Bumble | Breaking records by breaking the rules |
| 3 | Reeling them in with Reels | |
| 4 | Fevicol | Yakshagana |
| 5 | Shaadi.com | Weddings From Home |
| 20. Personal Care | ||
| 1 | Lifebuoy | Use any soap |
| 2 | Lifebuoy | H is for Handwashing |
| 3 | Whisper | Keep Girls In School |
| 4 | Gillette | Barber Suraksha Programme |
| 5 | Savlon | Building a Hygiene Superbrand by integrated product launches and communications |
| 6 | Lifebuoy | Covid-19 Crisis, not Opportunity |
| 7 | Whisper | Mobileshaala |
| 8 | P&G Pampers | Pampers Lullaby to wake up mothers |
| 9 | Veet | Replacing the neighbourhood Salon with Veet Salon |
| 10 | Glow & Lovely | Staking our name to make her name |
| 11 | Wild Stone | A deo that made social distancing desirable |
| 21. Professional services and solutions | ||
| 1 | Kaam Wapasi | GETTING MIGRANT LABOUR ON ITS FEET |
| 2 | Asian Paints | Saving the paint with Safe Painting |
| 22. Retail | ||
| 1 | Swiggy | The ‘Swiggy–home food’ alliance |
| 2 | Swiggy | Making an old norm the new normal |
| 3 | Flipkart | How India’s underdogs won Flipkart the festive battle |
| 4 | Amazon | Making Small, Powerful |
| 5 | OLX | Olx Secondhand: The Origins |
| 23. Services – Telecom and related products | ||
| 1 | Google Assistant | Knowledge Has No Language |
| 2 | WhatsApp India | WhatsApp – It’s Between You |
| 3 | Bharti Airtel Limited | Your Questions Make Us Better |
| 4 | Airtel | Gaining trust and admiration in India’s most hated category |
| 24. Snacks & Desserts | ||
| 1 | Happydent | When shining a new light won over GenZ |
| 2 | Oreo India | Oreo ReciPic |
| 3 | Kurkure | Mystery Masala Ki Chatpati Khoj (The Hunt for the Mystery Masala) |
| 4 | LAY’S | Getting India to Smile with Lay’s |
| 5 | Cadbury Perk | Perk Missing Friends |
| 25. Sporting events | ||
| 1 | Disney+ Hotstar VIP | Preventing super saviour from becoming super spreader |
| 26. Travel & Tourism | ||
| 1 | OYO Hotels & Homes | Sanitised Before Your Eyes |
| 2 | OYO Hotels & Homes | Come to OYO |
| 27. Corporate Advertising / Reputation | ||
| 1 | Lifebuoy | Use any soap |
| 2 | Mastercard India | Bharat ka card |
| 3 | Lifebuoy | H is for Handwashing |
| 4 | Happydent | When shining a new light won over GenZ |
| 5 | Zomato | Taking on the final frontier of women’s liberation |
| 6 | Stayfree | BRINGING MEN INTO MENSTRUATION |
| 7 | OYO Hotels & Homes | Making online a safe space for women |
| 8 | Nescafe | Making the ‘work beverage’ the ‘work-from-home beverage’ |
| 9 | Gillette | Barber Suraksha Programme |
| 10 | FBB | Reimagining Holi – For Women, On Women’s Day |
| 11 | Mahindra Thar | Making Mahindra Desirable, One Thar At A Time |
| 12 | OLX | Olx Secondhand: The Origins |
| 28. B2B | ||
| 1 | Udaan | How an app became the small retailer’s wingman |
| 2 | OYO Hotels & Homes | Discover OYO |
| 3 | Maggi | When Maggi created Mompreneurs |
| 4 | MilkoChill | Monsters of Milk |
| 5 | Gulf Oil India | Teaching like they learn |
| 6 | Friends Dry Pants | It’s okay to pee in your pants |
| 29. Interactive Marketing | ||
| 1 | Cadbury Celebrations | Not Just A Cadbury Ad |
| 2 | Netflix Inc. | WHEN NETFLIX REINVENTED DIWALI – ADS, NOT THE FESTIVAL |
| 3 | Pepsi | Salaam Namaste |
| 4 | Spotify India | Turning an internet joke into millions in PR |
| 5 | Spotify India | There’s a playlist for every emoji |
| 6 | Thappad | The World’s Most Reported Trailer |
| 7 | Whisper | Keep Girls In School |
| 8 | Whisper | Mobileshaala |
| 9 | Tata Tea PREMIUM | FROM THE CUPS OF INDIA TO THE CULTURES OF INDIA |
| 10 | Paytm | Paytm Soundbox: The Sound Of Reassurance |
| 30. Small Town & Rural Marketing | ||
| 1 | Fevikwik | Fix it or forfeit it – Phenko Nahi Jodo |
| 2 | BMGF | Protecting Family Planning from the Family |
| 3 | Eno | Eno Project Rural |
| 4 | Whisper | Mobileshaala |
| 5 | Hero Destini | An upgrade that small town dads can’t refuse |
| 6 | Dettol | Using virality to fight the virus |
| 7 | Kaam Wapasi | GETTING MIGRANT LABOUR ON ITS FEET |
| 31. Regional | ||
| 1 | Maggi | How MeM earned an entry to Indian kitchens |
| 2 | Aashirvaad Atta | Helping atta win hearts in India’s rice heartland |
| 3 | Tata Tea GOLD | THE PERFECT TEA FOR THE PERFECTIONIST BENGALIS |
| 4 | Tata Tea Premium | CULTURE-LED BRAND PLAY WINS OVER HEARTS & TEACUPS IN UTTAR PRADESH |
| 5 | Sunlight (Unilever) | Live Life in COlour |
| 6 | Bharti Airtel Limited | Your Questions Make Us Better |
| 7 | Fevikwik | Fix it or forfeit it – Phenko Nahi Jodo |
| 8 | Spotify | Spotify Playlists – International brand goes Regional |
| 9 | Fevicol | Yakshagana |
| 32. Direct Marketing | ||
| 1 | Paytm | Paytm Soundbox: The Sound Of Reassurance |
| 2 | Kaam Wapasi | GETTING MIGRANT LABOUR ON ITS FEET |
| 3 | PhonePe Private Limited | Convincing the Argumentative Indian to adopt UPI through PhonePe |
| 4 | Dettol | Using virality to fight the virus |
| 5 | Vice Media | The 8-Bit Journo |
| 6 | Bumble | Changing the Gods of a religion |
| 7 | Miracle Mom | Rethinking Motherhood through the Language of Data |
| 8 | Mastercard Team Cashless | How Mastercard won over the Small Shopkeepers of Bharat |
| 9 | Radio Zindagi | Applegram |
| 10 | Asian Paints | Game of Gold |
| 33. Experiential Marketing / Brand Experience : Product | ||
| 1 | Cadbury Celebrations | Not Just A Cadbury Ad |
| 2 | Nescafe | Creating India’s coffee generation |
| 3 | McDonald’s | The One Hand Burger |
| 4 | Aashirvaad Atta | Helping atta win hearts in India’s rice heartland |
| 5 | Livpure | Cutting Pani |
| 6 | Asian Paints | Game of Gold |
| 7 | LAY’S | Getting India to Smile with Lay’s |
| 8 | Alpenliebe Juzt-Jelly | How we elevated a candy to a dessert experience |
| 9 | Sunlight (Unilever) | Live Life in Colour |
| 10 | Cadbury Dairy Milk Silk | Love in the times of Covid |
| 33. Experiential Marketing / Brand Experience : Non-Product | ||
| 1 | SPOTIFY INDIA | There’s a playlist for every emoji |
| 2 | Netflix Inc. | A PLAN SO UNMISSABLE THAT IT CANCELLED ALL PLANS |
| 3 | Vice Media | The 8-Bit Journo |
| 4 | Aditya Birla Capital | Look Into The Future |
| 5 | Canara HSBC OBC Life Insurance Company Limited | Promise Batao – Making India talk about Insurance |
| 6 | Netflix Inc. | A story of love, break-ups and Netflix as the third-wheel |
| 7 | Flipkart | How India’s underdogs won Flipkart the festive battle |
| 8 | Unacademy | How Unacademy gave the disadvantaged, an advantage |
| 9 | Disney+ Hotstar VIP | Preventing super saviour from becoming super spreader |
| 34A. Positive Change – Environmental : Brands | ||
| 1 | Livpure | Cutting Pani |
| 34B. Positive Change – Environmental : Non-Profit | ||
| NO ENTRY RECEIVED | ||
| 35A. Positive Change – Social Good : Brands | ||
| 1 | Cadbury Dairy Milk | Melting Power Distance |
| 2 | Kaam Wapasi | GETTING MIGRANT LABOUR ON ITS FEET |
| 3 | Lifebuoy | Use any soap |
| 4 | Radio Zindagi | Applegram |
| 5 | Friends Dry Pants | It’s okay to pee in your pants |
| 6 | Stayfree | BRINGING MEN INTO MENSTRUATION |
| 7 | Dettol | Using virality to fight the virus |
| 8 | The Telegraph | Changing the prayer and praying for change |
| 9 | McDonald’s | One Bite Closer to Equality |
| 10 | HDFC Bank | Mooh Bandh Rakho |
| 11 | Zomato | Taking on the final frontier of women’s liberation |
| 12 | ARIEL | Ariel #ShareTheLoad for Equal Sleep |
| 13 | Canara HSBC OBC Life Insurance Company Limited | Promise Batao – Making India talk about Insurance |
| 14 | Harpic | Harpic Mission Paani – Reimagining the role of water. |
| 15 | The Times Of India | MASK INDIA |
| 16 | Gillette | Barber Suraksha Programme |
| 17 | Lifebuoy | Covid-19 Crisis, not Opportunity |
| 18 | FBB | Reimagining Holi – For Women, On Women’s Day |
| 19 | Ghadi Detergent | Ghadi Detergent | If I can mask up, so can you! |
| 20 | Savlon | No Hand Unwashed – getting a role model to get people to keep washing their hands |
| 21 | RIO Pads | India! Periods are Red, not Blue! |
| 22 | Clinic Plus | Tum Strong Ho |
| 35B. Positive Change – Social Good : Non-Profit | ||
| 1 | India Police | Policing the Virus |
| 2 | BMGF | Protecting Family Planning from the Family |
| 3 | Phool Versha Foundation & NamMyoho Daan Foundation | COUNT US IN |
| 36. David v/s Goliath | ||
| 1 | RIO Pads | India! Periods are Red, not Blue! |
| 2 | Burger King | Lonely No More |
| 3 | Haier | Silent Performers |
| 4 | Hero Corporate | Reminding Hero that it’s a Hero |
| 5 | Bumble | First moves |
| 6 | Maggi | How MeM earned an entry to Indian kitchens |
| 7 | JSW Paints | Har rang har kisi ka |
| 8 | Netflix Inc. | A PLAN SO UNMISSABLE THAT IT CANCELLED ALL PLANS |
| 9 | Amazon | Kuch Zaroori, Kuch Hum Sabki Zimmedaari |
| 10 | Raj Super White | Wash. Don’t get washed off! |
| 37A. Integrated Advertising Campaign : Products | ||
| 1 | Cadbury Dairy Milk | Melting Power Distance |
| 2 | Durex | Durex Invisible, 4 weeks to No. 1 Bestseller |
| 3 | Tata Tea PREMIUM | FROM THE CUPS OF INDIA TO THE CULTURES OF INDIA |
| 4 | Mondelez India – Cadbury 5Star | Cadbury 5-Star Bounces Back By Doing Nothing |
| 5 | Aashirvaad Atta with Multigrains | Helping Multigrain find a smooth passage into homes |
| 6 | Cadbury Bournvita | WINNING OVER HORLICKS’ FASTEST TALLEST SHARPEST STRONGEST COVID CLAIM |
| 7 | Flipkart | How India’s underdogs won Flipkart the festive battle |
| 8 | Google Nest | All of Google, For All of You |
| 9 | Diageo (India) Pvt. Ltd. | THE STRIDING MAN STRIDING ACROSS MEDIUMS |
| 10 | Naselin | Prajapati, The Sleeping Night-Watchman |
| 11 | Mastercard India | The aadhar for payment |
| 12 | LAY’S | Getting India to Smile with Lay’s |
| 13 | Lifebuoy | Covid-19 Crisis, not Opportunity |
| 14 | Cadbury Celebrations | Making Gifting Matter in Tough Times |
| 37B. Integrated Advertising Campaign : Non – Products | ||
| 1 | Unacademy | How Unacademy gave the disadvantaged, an advantage |
| 2 | Google Assistant | Knowledge Has No Language |
| 3 | Disney+ Hotstar | Aarya |
| 4 | Bharti Airtel Limited | Your Questions Make Us Better |
| 5 | upGrad | To get ahead, don’t lick ass, kick ass. |
| 6 | Netflix Inc. | A PLAN SO UNMISSABLE THAT IT CANCELLED ALL PLANS |
| 38A. Sustained Success : Products | ||
| 1 | Surf Excel | Giving fight against dirt a karmic perspective |
| 2 | Stayfree | It’s just a Period when EVERYONE says period |
| 3 | Britannia Marie Gold | SUSTAINING A CAMPAIGN FOR EMPOWERING HOMEMAKERS |
| 4 | ARIEL | Ariel #ShareTheLoad |
| 5 | Nescafe | Creating India’s coffee generation |
| 6 | Paytm | How a brand became a verb |
| 7 | Brooke Bond Red Label | Red Label – Taste of Togetherness |
| 8 | Dettol | When new moms gave Dettol a new life |
| 9 | Johnson’s baby | A Case Of Regained Trust |
| 38B. Sustained Success : Services | ||
| 1 | Hotstar | From Solo to Super Social: How mobile became cricket’s favourite screen |
| 39. New Product or Service : Product | ||
| 1 | Mahindra Thar | An Auction That Increased Price Perception |
| 2 | McDonald’s | The Next Best Thing To Redesigning Burgers |
| 3 | Durex | Durex Invisible, 4 weeks to No. 1 Bestseller |
| 4 | Savlon | Seeding new Surface Hygiene habits in a pandemic through humour |
| 5 | Maybelline India | The foundation of fairness |
| 6 | Samsung Galaxy M | Galaxy M Series: The Monster Rises |
| 7 | Bisleri | Don’t Worry, It’s Bisleri |
| 8 | Nimwash | The first step to a great recipe |
| 9 | Skechers | India Go Like Never Before |
| 39. New Product or Service : Service | ||
| 1 | Vice Media | The 8-Bit Journo |
| 2 | Unacademy | How Unacademy gave the disadvantaged, an advantage |
| 3 | Meesho | Call Me By Your Name |
| 4 | Udaan | How an app became the small retailer’s wingman |
| 5 | Reeling them in with Reels | |
| 6 | Mastercard India | Mastercard’s POS-abilities |
| 7 | Lionsgate Play | Watch More, Browse Less |
| 40. Influencer Marketing | ||
| 1 | Dettol | Using virality to fight the virus |
| 2 | Godrej Expert Rich Crème | #ColourLikeKaran |
| 3 | Diageo (India) Pvt. Ltd. | BRINGING OUT THE STRIDING MAN IN EVERYONE |
| 4 | The Wishing Factory | #UltaHokeThalassemiaRoke |
| 5 | SNEHA | #LockdownMeinLockup |
| 6 | Instagram Business | Making marketers experience the love their brands deserve |
| 7 | Cadbury Perk | Perk Missing Friends |
| 8 | Pepsi | Salaam Namaste |
| 9 | LAY’S | Lay’s Heartwork – an ode to unsung heroes |
| 41. Use Of Data | ||
| 1 | OYO Hotels & Homes | Making online a safe space for women |
| 2 | Stayfree | BRINGING MEN INTO MENSTRUATION |
| 3 | OYO Hotels & Homes | Sanitised Before Your Eyes |
| 4 | Disney+ Hotstar VIP | A phone call from Ironman got fans tuning in |
| 5 | Netflix Inc. | WHEN NETFLIX REINVENTED DIWALI – ADS, NOT THE FESTIVAL |
| 6 | Blueair | Pollution Alert System |
| 7 | Boost | Boost Stamina Meter – A new currency in town ! |
| 8 | Oreo | Defining new moments of playful connections for the entire family |
| 42. The Internal Marketing Award | ||
| 1 | Axis Bank | GIG-A-Opportunities: A platform open for talent |
| 43. The Disruptive Differentiators Award : Product | ||
| 1 | Lifebuoy | H is for Handwashing |
| 2 | Cadbury Celebrations | Not Just A Cadbury Ad |
| 3 | Stayfree | BRINGING MEN INTO MENSTRUATION |
| 4 | RIO Pads | India! Periods are Red, not Blue! |
| 5 | Fevikwik | Fix it or forfeit it – Phenko Nahi Jodo |
| 6 | Tata Tea PREMIUM | FROM THE CUPS OF INDIA TO THE CULTURES OF INDIA |
| 7 | Aashirvaad Atta with Multigrains | Helping Multigrain find a smooth passage into homes |
| 8 | Cadbury Dairy Milk | Melting Power Distance |
| 9 | Pepsi | Why India celebrated singles on Valentine’s Day. |
| 10 | Maggi | When Maggi created Mompreneurs |
| 11 | Mondelez India – Cadbury 5Star | Cadbury 5-Star Bounces Back By Doing Nothing |
| 12 | Lay’s | Turning Packaging into Pop Culture |
| 13 | Google Nest | All of Google, For All of You |
| 14 | Sunlight (Unilever) | Live Life in COlour |
| 43. The Disruptive Differentiators Award : Non-Product | ||
| 1 | McDonald’s | Welcome to the Future of Experience |
| 2 | Paytm | Paytm Soundbox: The Sound Of Reassurance |
| 3 | PhonePe Private Limited | Convincing the Argumentative Indian to adopt UPI through PhonePe |
| 4 | Pooja Didi | |
| 5 | OYO Hotels & Homes | Sanitised Before Your Eyes |
| 6 | Meesho | Social Commerce Says Namaste |
| 7 | Spotify India | There’s a playlist for every emoji |
| 8 | Thappad | The World’s Most Reported Trailer |
| 9 | Bumble | No women, No growth |
| 10 | SNEHA | #LockdownMeinLockup |
| 11 | Shoppers Stop | Stop The Bias |
| 12 | The Hongkong and Shanghai Banking Corporation Limited, India | India Beyond Boundaries |
| 13 | upGrad | To get ahead, don’t lick ass, kick ass. |
| 14 | Netflix Inc. | WHEN NETFLIX REINVENTED DIWALI – ADS, NOT THE FESTIVAL |
| 15 | Google Pay | Go India Game – India toh humare dil mein |
| 16 | Monster.com | Work life balance |
| 44A. Small Budgets : Products | ||
| 1 | IndiGo | Lean, Clean Flying Machine |
| 2 | Mahindra Thar | An Auction That Increased Price Perception |
| 3 | Wild Stone | A deo that made social distancing desirable |
| 4 | Jeep India | My Big Ganesha |
| 5 | Tata Starbucks | Barista Call Out |
| 6 | Daawat | Why Daawat chose to uninvite people this Rakshabandhan |
| 7 | McDonald’s India | Switching Gears from Footfalls to Drive Thrus |
| 8 | Blueair | Pollution Alert System |
| 44B. Small Budgets : Services | ||
| 1 | India Police | Policing the Virus |
| 2 | SNEHA | #LockdownMeinLockup |
| 3 | Spotify India | There’s a playlist for every emoji |
| 4 | Bumble | Changing the Gods of a religion |
Raising a toast to the nation’s best brands with Marquees 2017
August 17, 2017