In January 2009, Vyas Giannetti Creative tied up with six global design specialists to launch a specialised Design and Communication Cell.
One of those specialists was London-based creative and strategy company DixonBaxi, which is now exploring the Indian market to understand the emerging design and creative mood.
Simon Dixon and Aporva Baxi, Founders and Directors of DixonBaxi are currently in India. This is the second visit to India for Dixon, who was earlier a guest speaker at the GoaFest. On his business visit to India this year, Dixon said, “This is a visit where we want to talk about the experience and learnings of the European market that we as a specialist design agency can bring to India. In return, we also expect to take back the same learnings from here to our studios back in London.”
Dixon explained some differences between the Indian markets and the European markets, “It is more about opportunities here in India. The market in the UK and the US are well established. Though the design market in India is relatively developed and matured, it is also full of grey areas in terms of culture, history and creativity. Hence, we would like to focus on exploring these ideas to the fullest and work on them as opportunities.”
Baxi added, “We work on holistic ways and think about brands at conceptual levels. Thus, here the collaboration lies with two similar minds and creating cultural consortium with Preeti (Vyas) and the team here.”
DixonBaxi has no plans for independent operations in India in the future as its entire model is based on a collaboration model.
Preeti Vyas, Chairwoman and Chief Creative Officer, Vyas Giannetti Creative, commented on the collaboration, “The collaboration between DixonBaxi and Vyas Giannetti Creative recently created waves in business circles. This collaboration holds huge significance for the Indian market, where specialist design verticals with invaluable global expertise are perceived to be the clear and present need of the Indian businesses. It is imperative that a combination of clear thinking and expressive communication and design will bring a positive new perspective to existing markets and industries.”
Vyas also revealed that they were in the process of finalising two specific domains with one of their clients. She, however, refused to divulge further details.