Quadrant Communications appointed Viren Kamdar as Executive Creative Director.
The agency has also recently won two new accounts – Peninsula Land Ltd and Scandic Food India Pvt Ltd. The developments were confirmed by Rajan Narayan, President and Chief Executive, Quadrant Communications.
Narayan commented on the wins, “The communication mix for both the businesses would focus on below the line and direct marketing activities, besides engaging consumers via web and retail.”
Together with National Creative Director Paul Menacherry, Kadmar will look after all the creative operations across India and report to Rajan Narayan. Kamdar and Menacherry have worked together before at McCann Erickson.
Kamdar has fifteen years of experience and has been associated with agencies like TBWA\India, McCann, Grey (then Trikay Grey) and Saatchi & Saatchi.
Peninsula Land Ltd is a real estate company known for its concept-based architecture in the commercial, retail and residential sectors. Scandic Food India Pvt Ltd is a majority-owned unit of Good Food Group.