Media Direction, part of advertising agency RK Swamy Media Group, won three medals at The Internationalist, the New York, US-based advertising, marketing and media magazine’s first awards for ‘Innovation in Media 2008’.
The agency, bagged one Gold for Godfrey Phillips India, one Silver for Visa International and one Bronze for Jindal Hissar, in the Local-Multi category. Agencies from over 30 countries vied for 45 awards.
The Local category comprises of local brands or services which have innovative media solutions worthy of international adaptation, while the Local-Multi category refers to a local execution of a multinational campaign.
The awards were based on criteria such as innovative use of media, breakthrough communications thinking, tactical elements for solving marketing problems through media strategy, demonstrating sustained cross-cultural understanding of marketing issues and providing solutions worthy of world class standards.
Commenting on the victory, S Yesudas, Group CEO, RK Swamy, said, “This victory on the global stage speaks volumes about our ability to think beyond the traditional approach. Our focus is tangible ROI solution to clients’ marketing issues.”
The jury comprised of Scott Berg, global media director, HP; Nick Brien, CEO, MediaBrands; Mark Ingalls, global media director, Citibank; Mike Jarvis, international media director, Banner; Linda Scott from Oxford University’s Said Business School and members of the Internationalist editorial team and board. Andrew McLean, president and chief client officer, Group M, was the jury chairperson.
The Internationalist is an international advertising, marketing and media magazine and website, started in January 2003. The winning case studies will form part of the teaching material at the Oxford University for its Business School programme.