Sidharth Parashar has been appointed national trading head, Maxus. Maxus is a part of GroupM’s family of media agencies that includes MediaCom, Mediaedge:cia, and Mindshare.
Parashar will assume his new role from March 1, 2009. He will be based in Gurgaon and will report to Ajit Varghese, MD, Maxus.
With this new appointment, Maxus has completed its top management appointments. This appointment is a part of the realignment in the buying space at GroupM, with specific focus on the agency trading aspect.
Parashar has been associated with GroupM for the past five years and was responsible for North and East, Central Trading Group (CTG) of GroupM. The trading heads of GroupM agencies will now report to Prasanth Kumar.