Platinum Media wins Rs 25-cr media business of NDTV Imagine

General entertainment channel NDTV Imagine has appointed Platinum Media, the media brand of Madison Group, to handle its media mandate. The incumbent agency is Maxus. The development was confirmed by an official from the channel.


Industry sources expect the business to be easily above Rs 20-25 crore. McCann Erickson continues to handle the creative mandate.

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