Tetra Pak India has roped in Carat Media to provide media services.
Carta Media has been finalised post several rounds of pitch meetings and presentations with key executives of Tetra Pak India. The account which was initially with Starcom Media is pegged at approximately Rs. 15 crore.
Confirming the development, Sanjay Sachdeva, Marketing Director, South Asia Markets, Tetra Pak, said, “We are happy to have Carat as our media partner given their potential in the areas of both planning and buying, and we are keenly looking forward to working closely with them on a mutually beneficial long term basis.”
Kartik Iyer, MD, Carat India, said, “We are delighted to be working with such a strong and reputable brand and I believe our appointment is testament to Carat’s ongoing investment in building our media capabilities. We are looking forward to fostering a long and successful partnership with Tetra Pak India.”
Vidhu Sagar, GM, Carat India, said, “Tetra Pak is in a category-creation mode and we are really looking forward to doing great work with the team at Tetra Pak India and contributing to their further business expansion.”