TDI International India Ltd has secured the advertising rights for shopping malls of real estate major DLF. These include up-market properties in Delhi such as Emporio, DLF Saket, DLF Vasant Kunj and The Hub.
According to a reliable source, one of the important criteria that weighed heavily in favour of TDI International was the owners’, DLF Commercial Developers Ltd, reputation for “par excellent quality of innovative displays akin with international standards”.
Vikas Bhambri, Vice-President – Sales and Marketing, TDI International India, commented on the win, “With this successful induction, TDI International India Ltd intends to reach out to the up-market luxury brands that had hitherto restricted their presence to five/ seven star hotels only. The company is waiting to introduce the most eye catching signages at these locations, designed to totally overhaul and make mall media a big hit in India.”