Pinaki Bhattacharya has been appointed Senior VP – Planning for Saatchi & Saatchi in the Delhi and Bangalore regions.
Bhattacharya will be reporting to Sanjib Dey, Executive VP and Branch Head, Saatchi & Saatchi, Delhi, and CEO Kamal Basu. He previously worked with Draft FCB Ulka, where he headed the Delhi office for strategic planning.
Bhattacharya commented on his new role, “The reason I have joined Saatchi & Saatchi is that I like the young energy that the agency exudes, besides there is a lot of growth momentum here. I was looking for such a creative partnership.”
On Bhattacharya’s appointment, Dey said, “Bhattacharya is a good planning resource and we needed a senior person to handle the business in Delhi and Bangalore regions.”
Bhattacharya began his career in 1994 in client servicing with Contract. He then spent three and a half years at TBWA, again in client servicing. Following this, he moved on to strategic planning in 2000, working with both Draft FCB Ulka and JWT