After a multi-agency pitch, Creativeland Asia won the creative duties for Medimix ayurvedic soap and Cuticura talcum powder from the Cholayil Group. Grey Worldwide is the current agency, while OMD continues to handle the media business.
Sajjan Raj Kurup, Chairman and CEO, Creativeland Asia has confirmed the development. However, he declined to comment on the account size. According to industry sources, the size of the business is estimated to be Rs 10 crore.
CreativeLand Asia will work on Medimix, which has a range of products under its umbrella, and Cuticura powder and deodorants only. Cholayil plans to expand the regions in which Medimix and Cuticura are available presently, sources added.