Linterland, the specialised rural marketing arm of Lowe Lintas, has announced changes in its senior management and the prominent of all being the rpomotion of Sujit Nair as President of Linterland.
Keshav Chandorkar has also been promoted as National Operations Director. Chandorkar has served with Linterland for nine years and has handled clients such as Tata Steel, Hindalco, Tata Teleservices, Castrol and Idea Cellular at a pan-India level.
The other senior management changes being, Sharad Varshney, who has been made National Planning Director, International Services; Amit Rangra, is now Regional Director, North; and Bhavneet Bhalla, is Regional Director, South.
Nair brings on board 17 years of experience and has worked in most areas of advertising. He has worked across mainline advertising (Trikaya and Rediffusion DYR), direct marketing (Zest Connect), activation (Leo Activation) and rural marketing. He has won Linterland many new businesses, such as Tata, Idea Cellular and Castrol. He has also been instrumental in leveraging his association with top brands such as Axe, Close-Up, Tide, IOCL, Ministry of Defence and Surf.
Varshney, who was earlier Head, Strategic Planning, Linterland, has handled clients such as ICICI-USAID, Heinz, Pfizer and Castrol. Rangra has been with the agency for nine years and has handled some high-profile clients such as NACO, BBC and UNICEF. Bhalla has been working with clients such as Britannia, TI Cycles and Bangalore Traffic Police.