Tata Teleservices has announced the appointment of Lloyd Mathias as its chief marketing officer. Mathias will be based in Mumbai and will report to Anil Sardana, managing director, Tata Teleservices.
Mathias comes to Tata Teleservices after a three and a half year stint as senior director, sales and distribution, Motorola.
Mathias began his career with Onida in the sales and marketing function in the 1990s. He went on to join United Spirits (then the UB Group). His longest stint was with PepsiCo, again in the sales and marketing function. He was in charge of the non-cola brands of PepsiCo, which included 7Up, Mirinda, Slice, Mountain Dew and the bottled mineral water, Aquafina. He quit PepsiCo as head of flavours.
On his appointment Mathias says, “I’m really excited as far as my new role is concerned. For me, it’s a logical extension to have shifted from the handset side to the carrier side. People have great regard for the Tata Group and it only helps for one to be associated with such a prestigious and fast-growing entity. I aim to add to all that has been going on in the company as well as chalk out the road ahead.”
Sardana says, “We are excited to have Lloyd join our company, particularly given his strong background in marketing and sales operations. From running one of the country’s leading and best known cola brands to guiding and mentoring the business side of operations at the young and aspirational OEM brand, Lloyd has a wealth of experience, which will help us further streamline and add a new thrust to our marketing and brand-building initiatives.”