Following the completion of the contract between Tata Teleservices and its media agency Lodestar Universal,
Tata Teleservices is now reviewing its media duties. The company has already contacted various agencies for credential presentations. It is now creating a short-list of the agencies that will contest the business.
Senior officials have confirmed the development. It is believed that three agencies will be short-listed and the account size of the business will be between Rs 60 crore and Rs 70 crore.
The Tata Teleservices business had moved to Lodestar Universal in 2005 after the break-up of the Tata AoR.