Mobile operator Shyam Telelink Ltd has assigned its creative duties to Saatchi & Saatchi.
A senior official of Shyam Telelink confirmed the news and estimated the account size to be around Rs 120 crore. Saatchi & Saatchi is the first ad agency to be hired by Shyam Telelink.
Shyam Telelink called for a creative pitch three months ago which is believed to have involved leading ad agencies.
Prasun Kumar, GM – Marketing, Shyam Telelink Ltd, explained the choice of Saatchi & Saatchi, “We liked the entire approach that Saatchi & Saatchi brought to the table, and their understanding of the telecom segment and consumers was significant. Hence, we decided to go with them.”
Sanjib Dey, Executive Vice-President and Branch Head, Saatchi & Saatchi Delhi, commented on the win, “We are really thrilled about winning this business. We will be undertaking both ATL and BTL activities for Shyam Telelink, which includes TV, print, radio, and outdoor, among others.”
Russian corporation Sistema holds a 70 per cent majority stake in Shyam Telelink.Shyam Telelink has the pan-India spectrum for launching CDMA mobile services in India in early 2010.