Hungama Events & Promotions appoints Salil Koul as senior vice-president. He will be based out of New Delhi and will oversee national operations and business responsibilities for the newly joined company.
Koul will report to Kaushik Mukherji, chief operating officer, Hungama Events & Promotions. He comes on board with 15 years of experience in events and promotions sector. Prior to this, he co-founded Kidstuff Promo Marketing.
Koul said, “I had more than one option to choose from, but I was looking for a business where promo marketing will be redefined. Most promo firms demonstrate skills of on ground execution as their expertise. I chose Hungama because they collaborate technology with the traditional form of promotion, which is critical in the present day digital & mobile universe.”
Kaushik Mukheji said, “Salil understands the business of promotions fundamentally & has excellent skills in leading large scale operations across India. This makes him very valuable.”
Brands like Unilever, Bharat Petroleum, ICICI Prudential, Nokia, Cartoon Network, Allied Distilleries, Navneet Publications, Coca Cola are a few of the clients with the company.