Mandar Natekar Joined BigAdda.com as national head – sales. BigAdda.com is Reliance Entertainment’s social networking site.
Earlier, Mandar was the regional head, West and North for HBO at Turner International. He was with Turner International for five years.
Mandar’s current role in BigAdda.com will be to set up the sales team and launch experiential and contextual advertising solutions for advertisers to use social networking as an effective medium for brand building.
Natekar has work experience of nine years in the media industry. Before joining Turner International, Natekar was in ad sales with Max where he was a part of the launch team. Natekar has also worked with Times of India in ad sales for special features.
Bigadda.com COO Shivanandan Pare said, “We are extremely delighted to have Mandar join us. His experience would be extremely valuable as we are now expanding our sales team and looking at reaching out to various brands to give them a new media platform.”