Media Planning Group (MPG) India, the media buying arm of Havas Media, has bagged the duties for DLF Pramerica.
The account size is estimated to be Rs 250-300 million.
Havas Media CEO Anita Nayyar, said, “This gives us the opportunity to work on a category like life insurance which is one of the sunrise sectors today. We think it will be a great learning experience for us and we will gain a lot of knowledge on the category.”
DLF Pramerica SVP – marketing Sujata Dutta said, “We found in MPG, a professional team with an understanding of our consumers and their media habits. The team demonstrated enthusiasm and keenness on working with us, and a matching of work cultures which was important in our choice.”
MPG will take care of all media planning and buying requirements of DLF Pramerica alongwith providing integrated solutions panning other disciplines.