In a bid to ramp up its creative team in Mumbai, PerceptH has appointed Anand Halady and Umesh Bhagwat as Creative Directors. Both would be reporting to Dilip Marathe, Creative Head, PerceptH Mumbai.
Commenting on the two new appointments, Marathe said, “Anand can ideate and conceptualise advertising in over half a dozen languages. He is a great team player, quick with conceptual work and a very good strategic brain. Umesh exemplifies great skill in delivering art directorial excellence and his list of national and international awards say it all.”
Halady has 16 years’ experience in diverse streams ranging from mainstream creative writing to film production to advertising on the Internet. He has also worked with Highlight Films under directors like Mahesh Mathai and Prasoon Pandey and also with leading advertising agencies like FCB Ulka, Ambience Publicis, Contest2win and Rediffusion.
Bhagwat, too, has over 16 years’ experience in the advertising industry spanning agencies like Lintas India, SSC&B Lintas and Rediffusion.