The schedule for the case studies presentation of the EMVIEs 2008:
THE ADVERTISING CLUB BOMBAY EMVIES 2008 SHORT LISTED CASE STUDIES (27) PRESENATION ON MONDAY, 21ST JULY, 2008 |
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Sr | Entrant | Case Study |
BEST MEDIA RESEARCH | ||
1 | MindShare | Motorola – Live 3.0 |
2 | Starcom Worldwide | The Mobile Store – 2008-09 expansion plans in terms of retail outlets |
3 | MindShare | English Premiere League – The Engagement Quotient Tester |
4 | Lodestar Universal | Westside Index – A guide to Business expansion for Trent Ltd. |
BEST MEDIA INNOVATION – AMBIENT MEDIA / OUT OF HOME | ||
1 | MindShare | Kurkure – India’s First Brand Train – Kurkure Express |
2 | Rediffusion DYR | Juice Salon – Juice Escalator |
3 | Ogilvy & Mather Pvt. Ltd. | Lifebuoy Soap – Lifebuoy Gurudwara Activation |
BEST MEDIA INNOVATION – CINEMA | ||
1 | Mediaedge:CIA | Nivea Soft Moisturizer – Stay Simply Beautiful |
2 | MPG | Good Year – Tara Rum Pum (TRRP) Association |
3 | MindShare | Castrol GTX – Castrol GTX Drives Bollywood |
4 | Maxus | Reebok – Reebok Hitting the Winning Goal |
BEST MEDIA INNOVATION – PRINT | ||
1 | MindShare | Kurkure – Kurkure with a difference |
2 | MindShare | AXE Deodorant – Check Mate-‘S’ |
3 | Madison Communications Pvt. Ltd. | Axis Bank – Everything is the same except one change |
4 | MindShare | Rin Supreme Bar:Now Becomes Surf Excel Bar – Good News |
BEST MEDIA INNOVATION – DIGITAL | ||
1 | MindShare | BRU Cappuccino – One is not enough |
2 | Mudra Marketing Services (Tribal DDB) | Big 92.7 FM – Voice Scrapping |
3 | MindShare | HSBC Premier Re-Launch – The new HSBC Premier Mobile Handset |
4 | Madison Media | Cadbury Dairy Milk – A Twist in the story |
BEST MEDIA INNOVATION – EVENTS | ||
1 | Percept D’Mark | Hercules Cycle – Mumbai-Pune Cycle Race |
2 | MindShare | Wheel – Phir Se Khoj Jaari Hai |
3 | Maxus | Chivas Regal – “Chivas” Effectively reaches out to 8MN Core consumers…. |
4 | MindShare | Lifebuoy – Mission Safai |
BEST INTEGRATED CAMPAIGN | ||
1 | MindShare | ENO – Relief in 6 seconds at key acidity occasions and locations |
2 | Lodestar Universal | Club Mahindra – A formula to spread Happiness |
3 | MindShare | Dove Haircare – Beautiful |
4 | Maxus India | Vodafone – Inventing the “Power of Day One” |
THE ADVERTISING CLUB BOMBAY EMVIES 2008 SHORT LISTED CASE STUDIES (26) PRESENATION ON TUESDAY, 22ND JULY, 2008 |
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Sr | Entrant | Case Study |
BEST MEDIA STRATEGY – CONSUMER PRODUCTS | ||
1 | MindShare | Rin Supreme Bar : Now becomes Surf Excel Bar – Good News |
2 | MindShare | Dove Haircare – Redefining the depiction of real beauty |
3 | Lodestar Universal | Amul – Going Against the flow & Succeeding |
4 | MindShare | Clinic Plus – Adventures of Chulbuli |
BEST MEDIA STRATEGY – CONSUMER DURABLES | ||
1 | MindShare | Motorola – Mr. Mani or Mr. Moneybags? The great Indian Marketer’s dilemma |
2 | Lodestar Universal | Microsoft Windows Vista – Windows ‘WOW’-The breakthrough VISTA Launch |
BEST MEDIA STRATEGY – SERVICES | ||
1 | MindShare | HSBC Corporate – Green Solutions for Green People |
2 | Maxus India | Tata Sky – Tata Sky opens up new sources of revenue through media tie-ups |
3 | Lodestar Universal | Tata Tele Services – VASonomics |
4 | Maxus India | Vodafone – Vodafone Launch in India |
BEST MEDIA STRATEGY – MEDIA / MEDIA PROPERTY | ||
1 | MindShare | English Premiere League – Scoring the goal-for ESPN |
2 | Red FM | Red FM – A day in the life of the listener |
3 | MindShare | Star Movies – Jack out of the Box |
BEST MEDIA INNOVATION – TV | ||
1 | Mudra (Radar) | Reliance Power IPO – Reliance Power On, India On |
2 | TME | Parle Hide & Seek – Who can dance the Hide-n-Seek dance? |
3 | MindShare | Venus Water Heaters – The heat is on… |
4 | Maxus India | Vodafone – Even God took 7 days to create earth |
5 | MindShare | Wheel – Wheel Smart Shrimati Ke Nuske |
BEST MEDIA INNOVATION – DIRECT MARKETING | ||
1 | Rediffusion DYR | Kaya Skin Clinic- Painless Hair Removal |
2 | OgilvyOne Worldwide | Reliance Systematic Investment Plan – SIP Retail Plan |
3 | Lodestar Universal | Brufen Softra – The art of writing! |
4 | Ogilvy & Mather Advertising | Asian Paints – Cinderella-Glow in dark paint |
BEST MEDIA INNOVATION – RADIO | ||
1 | Lodestar Universal | Tata Indica Xeta Peppy – RJ Test Drive |
2 | Madison Communications Pvt. Ltd. | McDonald’s Home Delivery – McDelivery-Breakfast with Malishka & Nitin |
3 | Maxus India | Vodafone – Song Tagging-From Exposure to Revenue |
4 | Madison Communications Pvt. Ltd. | Saffola (World Heart Day) – Radio Mumbai-Bringing Mumbai together |