EMVIEs 2008 Case Study schedule

The schedule for the case studies presentation of the EMVIEs 2008:

THE ADVERTISING CLUB BOMBAY
EMVIES 2008
SHORT LISTED CASE STUDIES (27) PRESENATION ON MONDAY, 21ST JULY, 2008
Sr Entrant Case Study
BEST MEDIA RESEARCH
1 MindShare Motorola – Live 3.0
2 Starcom Worldwide The Mobile Store – 2008-09 expansion plans in terms of retail outlets
3 MindShare English Premiere League – The Engagement Quotient Tester
4 Lodestar Universal Westside Index – A guide to Business expansion for Trent Ltd.
BEST MEDIA INNOVATION – AMBIENT MEDIA / OUT OF HOME
1 MindShare Kurkure – India’s First Brand Train – Kurkure Express
2 Rediffusion DYR Juice Salon – Juice Escalator
3 Ogilvy & Mather Pvt. Ltd. Lifebuoy Soap – Lifebuoy Gurudwara Activation
BEST MEDIA INNOVATION – CINEMA
1 Mediaedge:CIA Nivea Soft Moisturizer – Stay Simply Beautiful
2 MPG Good Year – Tara Rum Pum (TRRP) Association
3 MindShare Castrol GTX – Castrol GTX Drives Bollywood
4 Maxus Reebok – Reebok Hitting the Winning Goal
BEST MEDIA INNOVATION – PRINT
1 MindShare Kurkure – Kurkure with a difference
2 MindShare AXE Deodorant – Check Mate-‘S’
3 Madison Communications Pvt. Ltd. Axis Bank – Everything is the same except one change
4 MindShare Rin Supreme Bar:Now Becomes Surf Excel Bar – Good News
BEST MEDIA INNOVATION – DIGITAL
1 MindShare BRU Cappuccino – One is not enough
2 Mudra Marketing Services (Tribal DDB) Big 92.7 FM – Voice Scrapping
3 MindShare HSBC Premier Re-Launch – The new HSBC Premier Mobile Handset
4 Madison Media Cadbury Dairy Milk – A Twist in the story
BEST MEDIA INNOVATION – EVENTS
1 Percept D’Mark Hercules Cycle – Mumbai-Pune Cycle Race
2 MindShare Wheel – Phir Se Khoj Jaari Hai
3 Maxus Chivas Regal – “Chivas” Effectively reaches out to 8MN Core consumers….
4 MindShare Lifebuoy – Mission Safai
BEST INTEGRATED CAMPAIGN
1 MindShare ENO – Relief in 6 seconds at key acidity occasions and locations
2 Lodestar Universal Club Mahindra – A formula to spread Happiness
3 MindShare Dove Haircare – Beautiful
4 Maxus India Vodafone – Inventing the “Power of Day One”
THE ADVERTISING CLUB BOMBAY
EMVIES 2008
SHORT LISTED CASE STUDIES (26) PRESENATION ON TUESDAY, 22ND JULY, 2008
 
Sr Entrant Case Study
  BEST MEDIA STRATEGY – CONSUMER PRODUCTS
1 MindShare Rin Supreme Bar : Now becomes Surf Excel Bar – Good News
2 MindShare Dove Haircare – Redefining the depiction of real beauty
3 Lodestar Universal Amul – Going Against the flow & Succeeding
4 MindShare Clinic Plus – Adventures of Chulbuli
  BEST MEDIA STRATEGY – CONSUMER DURABLES
1 MindShare Motorola – Mr. Mani or Mr. Moneybags? The great Indian Marketer’s dilemma
2 Lodestar Universal Microsoft Windows Vista – Windows ‘WOW’-The breakthrough VISTA Launch
  BEST MEDIA STRATEGY – SERVICES
1 MindShare HSBC Corporate – Green Solutions for Green People
2 Maxus India Tata Sky – Tata Sky opens up new sources of revenue through media tie-ups
3 Lodestar Universal Tata Tele Services – VASonomics
4 Maxus India Vodafone – Vodafone Launch in India
  BEST MEDIA STRATEGY – MEDIA / MEDIA PROPERTY
1 MindShare English Premiere League – Scoring the goal-for ESPN
2 Red FM Red FM – A day in the life of the listener
3 MindShare Star Movies – Jack out of the Box
  BEST MEDIA INNOVATION – TV
1 Mudra (Radar) Reliance Power IPO – Reliance Power On, India On
2 TME Parle Hide & Seek – Who can dance the Hide-n-Seek dance?
3 MindShare Venus Water Heaters – The heat is on…
4 Maxus India Vodafone – Even God took 7 days to create earth
5 MindShare Wheel – Wheel Smart Shrimati Ke Nuske
  BEST MEDIA INNOVATION – DIRECT MARKETING
1 Rediffusion DYR Kaya Skin Clinic- Painless Hair Removal
2 OgilvyOne Worldwide Reliance Systematic Investment Plan – SIP Retail Plan
3 Lodestar Universal Brufen Softra – The art of writing!
4 Ogilvy & Mather Advertising Asian Paints – Cinderella-Glow in dark paint
  BEST MEDIA INNOVATION – RADIO
1 Lodestar Universal Tata Indica Xeta Peppy – RJ Test Drive
2 Madison Communications Pvt. Ltd. McDonald’s Home Delivery – McDelivery-Breakfast with Malishka & Nitin
3 Maxus India Vodafone – Song Tagging-From Exposure to Revenue
4 Madison Communications Pvt. Ltd. Saffola (World Heart Day) – Radio Mumbai-Bringing Mumbai together

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