Mica Certificate Programme

MICA has designed the following Leadership Development Programme exclusively for The Advertising Club.

Leadership Development Programme

Data Science in Strategic Marketing and Management

We aim to achieve this goal by inculcating a critical understanding of data sciences, machine learning, storytelling through data, and applications in strategic marketing. Hands on approach will be developed through a capstone project, actual programming on tools and data platforms.

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objectives

This online management development programme has two parts – a main and an advanced module. The overall objective is to enable its participants to not just catch up with the data science wave in Marketing Analytics, but also to ride it comfortably. One would develop an appreciation of the applications of big data analytics in Marketing by attending the basic program. At the same time the advanced module would enable them to develop a hands on approach to solve Marketing problems through the use of Data Science. We aim to achieve this goal by inculcating a critical understanding of data sciences, machine learning, storytelling through data, and applications in strategic marketing. Hands on approach will be developed through a capstone project, actual programming on tools and data platforms.

Application of Data science in Marketing Management
(Main)

Data Science Main

One would develop an appreciation of the applications of big data analytics in Marketing by attending the basic program.
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Application of Data science in Marketing Management
(Advanced)

Advanced Course

The advanced module would enable them to develop a hands on approach to solve Marketing problems through the use of Data Science.
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Mica Certificate Programme

Pedagogy

  • Reading material identified by industry and academic experts
  • Online discussions customized for the business segment
  • PPTs
  • In-session and pre-session exercises
  • Post LDP assessment
  • Case Studies
  • Data Platforms
  • Tools Application
  • Capstone Project

Schedule

  • Programme Starts : First week of December, 2020
  • Schedule of Classes : 4 classes of 1 hour (Saturday and Sunday)
  • 1 Class : 60 Minutes
  • Days & Timings (IST) : Saturday 6:30pm to 8:30pm and Sunday 11:00am to 1:00pm
  • Online Platform : Zoom, Webex
  • Capstone Project

Programme Faculty

Ashutosh-Dutt

Prof. Ashutosh Dutt

Associate Professor - Strategic Marketing
Anand Kalidasan

Mr. Anand Kalidasan

Independent Machine Learning Consultant
DHARUN_KASILINGAM

Prof. Dharun Kasilingam

Assistant Professor - Digital Platform and Strategies
siddharthdeskmukh

Prof. Siddharth Deshmukh

Adjunct Faculty and Senior Advisor
sukaran Thakur

Mr. Sukaran Thakur

Principle Partner, ICE Studios and Adjunct Faculty
Rajneesh Krishna

Prof. Rajneesh Krishna

Associate Dean - Research and Professor, Area Leader - Digital Platform and Strategies
Prantosh

Mr. Prantosh Banerjee

Expert Industry faculty and Management Consultant
Rajneesh Pathak

Mr. Rajneesh Pathak

Analytics Product & Offering lead at Genpact
Mayank Profile 1

Mr. Mayank Verma

Leading Advanced Analytics & Data Science Practice, EY India
Komal Goyal

Ms. Komal Goyal

Platforms Solutions Lead at Google

MICA Alumni | 2013-15 batch

Adarsh NY

Mr. Adarsh Kumar

Co- Founder and CEO, TagBox

Programme Fee

Main Course

Certificate Programme on Application of Data science in Marketing Management
₹ 49,900 Plus GST
  • 3 months
  • 52 hours
  • Certificate
  • Case Studies
  • Digital Reading Material
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Main

Advanced Course

Certificate Programme on Advanced Application of Data science in Marketing Management
₹ 99,000 Plus GST
  • 6 months
  • 100 hours
  • Certificate
  • Case Studies
  • Digital Reading Material
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Advanced

Terms & Conditions

  • For Indian Participants – Graduate with minimum 50% marks from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

    Assessments

    A minimum of 70% attendance to the LIVE lectures is a prerequisite for the successful completion of this programme. There are periodic evaluations built in throughout the duration of the course. These may be in the form of a quiz, assignment, project or other objective/subjective assessments. The evaluations are designed to ensure continuous student engagement with the course and encourage learning. Participants who successfully clear the same in along with the requisite attendance criteria will be awarded the Certificate as appropriate.

    Certification

    On the payment of all due fees and the successful completion of the programme, participants will be awarded a MICA Certificate in Data Science in Strategic Marketing and Management issued by MICA and The Advertising Club Bombay. Soft copy of the Certificate will be issued online with a digital signature by email after completion of the course by MICA. If any student requires the hard copy of the certificate, the printing & courier charges will be applicable.

  • All applications for this course must be made through an Online Application Form.

    In case payment is being made online through Credit Card/Debit Card, please ensure that you have the Credit Card/Debit Card with you at the time of filling out the Application Form.

    If you have opted to pay the Application Fee/Installments of the Fee through Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favoring “THE ADVERTISING CLUB BOMBAY” payable at Mumbai and is sent to the address provided below along with the downloaded copy of your Application Form. Please ensure that you write your Name, Course Name, Contact number and email id at the back of your Demand Draft/Pay Order. The student who are willing to pay fees through online please below find The Advertising Club Bombay’s Bank details :

    NEFT/RTGS DETAILS :

    Beneficiary Name of Vendor in Bank :

    THE ADVERTISING CLUB BOMBAY

    Beneficiary Bank Name :

    STANDARD CHARTERED BANK

    Account Type :

    SAVINGS ACCOUNT

    Beneficiary Bank Address :

    SHREE PANT BHUVAN, SANDHURST BRIDGE, CHOWPATTY, MUMBAI-400007

    Beneficiary Bank Account No :

    22410024488

    IFSC Code :

    SCBL0036047

    MICR Code :

    400036004

    All Demand Drafts/Pay Orders along with a downloaded copy of your Application Form must be sent to.

    Student Relations Manager:

    Mr. Mathew Samuel : [email protected]

    Ms. Smita Khot : [email protected]

  • The Advertising Club Bombay/MICA reserves the right to reject any application.
  • Programme fee includes the cost of online study material recommended by the faculty.
  • Bandwidth requirements: 512kbps in metro locations and 1mbps in non-metro locations. The student must make a declaration on the bandwidth at the time of enrolment.
  • Marks obtained in graduation  
  • Statement of purpose for doing this course (in about 200 to 250 words)
  • The limited number of seats, available on a first come, first serve basis.

Data Science Main – Course 1 fee: Rs.49,900.00 + GST 

Payment and Installment Schedule 

Registration and Down payment

Rs. 24,950.00 + GST to be paid along with the acceptance of the proposal 
Last Date: Enrollments open only until seats last

Final Installment

Rs. 24,950.00 + GST (remaining amount) through DD/PO/Online/Direct Account Transfer on or Before: 25th Dec 2020 (15 days before programme conclusion)

Data Science Advanced – Course 2 fee: Rs.99,000.00 + GST 

Payment and Installment Schedule 

Registration and Down payment

Rs. 49,500.00 + GST to be paid along with the acceptance of the proposal 
Last Date: Enrollments open only until seats last

Final Installment

Rs. 49,500.00 + GST (remaining amount) through DD/PO/Online/Direct Account Transfer on or Before: 25th Mar 2020 (15 days before programme conclusion)

The programme fee is payable in instalments as per the instalment schedule provided. In the event of late payment of Final Instalment, a Late Fee is leviable as follows.

  • If the Fee Instalment is not received within 14 days from the due date, then the Participant shall be considered a dropout and a Rejoining Fee of Rs.5000 + tax will be charged to the Participant, if the Participant wishes to continue with and complete the programme.
  • Requests for refund of fees on account of cancellation of enrolment shall be considered only if such requests are received prior to closure of registration or 15 working days before date of course commencement whichever is earlier.
  • In event that such valid requests for refund of fees are received, the application money shall be refunded after deducting a penalty of Rs.5000 + GST.
  • In all other cases, no refund shall be made.
  • The Advertising Club Bombay & the Institute, reserves the right to cancel courses at any time owing to reasons like insufficient enrolments, trainer indisposition or force majeure events. In the event that The Advertising Club Bombay or the Institute cancels a scheduled course, the student will receive full fee refund for the same. All refunds will be processed within 30 days of receipt of a valid refund request.

contact us

[email protected]

get in touch with Student Relations Managers

Hours

Monday to Friday

10:00 am to 5:00 pm

Ms. Smita
Khot

Whatsapp : +91 9869 022 258

[email protected]

Mr.Mathew
Samuel

Whatsapp : +91 9820 369 410

[email protected]

Contact at MICA

Prof.Ashutosh Dutt

Programme Lead

[email protected]

Mr.Brahma Raval

LDP Office

+91 8000 091 876

[email protected]

Thanks to our media partners

In Alphabetical Order

Enrolment Form

Read Terms and Conditions

Prof. Ashutosh
Dutt

Associate Professor - Strategic Marketing

He is an Associate Professor leading the area of Marketing Analytics at MICA. He has worked as Adjunct Faculty in the field of Quantitative Marketing Research at MICA (Ahmedabad, India) for the last 7 years. He was then based out of Gurgaon, India and has taught at other Management institutes including Indian Institute of Management, Kashipur, Symbiosis, Pune and Development Management Institute, Patna. His courses include Quantitative

Techniques, Business Analytics, Multivariate Data Analysis, Marketing Research, Online Research and Pricing Research. He has more than 13 years of experience. For the first 5 years of his career he worked in the IT, MR and Data Analytics industry after which he has been a regular in academics. He also consults the current Delhi government and Delhi Commission for Women on matters pertaining to Research and Analysis.

His courses include Quantitative Techniques, Business Analytics, Multivariate Data Analysis, Marketing Research, Online Research and Pricing Research. He has more than 13 years of experience. For the first 5 years of his career he worked in the IT, MR and Data Analytics industry after which he has been a regular in academics. He also consults the current Delhi government and Delhi Commission for Women on matters pertaining to Research and Analysis.

Mr. Anand
Kalidasan

Independent Machine Learning Consultant

Experienced advertising and digital marketing professional with cross media planning and digital audience measurement background in India and Asiapacific markets.

Worked with Media/Digital Agencies, market research companies and consulted for an Israeli AI company.

Prof. Dharun
Kasilingam

Assistant Professor - Digital Platform and Strategies

Dr. Dharun holds a Masters of Engineering (M.E.) degree in Industrial Engineering from PSG College of Technology, Coimbatore and a Ph.D. in Marketing and Analytics from National Institute of Technology (NIT), Tiruchirappalli. He was conferred with the most prestigious student awards titled “The Best All Rounder” (in Curricular, Extra Curricular and Co-Curricular Activities) of PSG College of Technology 2015. He was the youngest researcher to receive a Ph.D. at NIT Trichy in Management at an early age of 25.

Before joining MICA, he was teaching courses related to Analytics, Quantitative Techniques, & Business Research at the Alliance School of Business, Alliance University, Bangalore. His research interests include Mobile Commerce, Mobile Advertising, Chatbots for Shopping, Block Chain, Internet of Things, Space Travel, etc.

His paper titled “Understanding the Intention to Use Mobile Shopping Applications and its Influence on Price Sensitivity” in Journal of Retailing and Consumer Services is one of the most cited articles published in the Journal since 2017. His research has appeared in the proceedings of several renowned international conferences in India, Australia, Dubai, and Malaysia. He has also delivered special lectures for Research Colloquiums, Research Scholars Forum of NIT Trichy, and The Institution of Engineers India. He has a demonstrated ability to understand and apply advanced statistics and analytics to yield benefits to real-world business issues. He is also an expert in software packages like R, Minitab, SPSS, Stata, AMOS, Smart-PLS, etc. He aims to contribute to innovative applied research that results in genuine value-added services and products for the consumers and all stakeholders, including the community at large.

Prof. Siddharth
Deshmukh

Adjunct Faculty and Senior Advisor

Siddharth is a Senior Advisor and Adjunct Professor at MICA. He Co-created MICA’s Digital Communication Management (DCM) Specialization along with other MICA faculty.

He teaches courses like Digital Marketing & Business Transformation, Customer Experience Design, Digital Futures and Project Management.

Siddharth’s first two jobs were with Sony Entertainment Television and AT&T (before it became Idea Cellular).

Mr. Sukaran
thakur

Principle Partner, ICE Studios and Adjunct Faculty, MICA

He  is the Principle Partner at ICE Studios and Adjunct Faculty-Communications & Business Management Area at MICA.

He has previously worked with L’Oreal and ITC, and led the relaunch of WLS | Wills Lifestyle

Prof. Rajneesh
Krishna

Associate Dean - Research and Professor

Area Leader - Digital Platform and Strategies

Dr. Krishna is Associate Dean and a Professor in Strategic Marketing at MICA. Armed with a Ph.D. from IIT Bombay, Dr. Krishna joined Mudra Institute of Communications, Ahmedabad in 2000 as an Associate Professor. He has been since held various teaching and institution building roles at MICA. He conceived and established MICAMINDS – a student led research and consultancy wing. He also chaired the committee which conceptualized and founded the Digital Marketing and Communication specialization at MICA. He has served variously as Area Head, Digital Communication Management; Dean, Research; Chair, Curriculum Committee; Head, Academic Affairs at the institute.

He briefly served as Dean, FLAME School of Communication, from October 2014 to July, 2016. Prior to joining MICA, he worked at Drshti Strategic Research Pvt. Ltd., on various marketing research projects focusing on understanding the consumer psychology, connect between culture and consumption and transforming the understanding into a viable marketing strategy.

His teaching interests are in the domain of Consumer Behavior and Marketing Research. In this domain he has not only taught courses like Consumer Behavior, Marketing Research, and Statistical Methods of Data Analysis but also introduced various cutting-edge courses like Consumer Insight Mining, Applied Areas in Marketing Research, and MR Project.

Prof. Krishna has published in various refereed journals and has also written a book on Consumer Behavior, which has been published by the Oxford University Press.

Mr. Prantosh
Banerjee

Expert Industry faculty and Management Consultant

Prantosh J. Banerjee is an independent Management Consultant in Analytics-based Strategy domain with 20+ years’ consulting experience. Apart from consulting he is a Visiting Faculty in select management institutes. Prantosh also conducts Managerial Development Programs for Corporates in Business Strategy, Marketing and Business Analytics. His research interests lie in exploring counter-intuitive Consumer Behaviour through Experiments incorporating Behavioral and Neuroscientific methods.

Academically, Prantosh is a B. Tech. (IIT Kharagpur), P.G.D.M. (IIM Calcutta) and FPM (equivalent to PhD, IIM Ahmedabad). His doctoral thesis received the IFCI Thesis award at IIM Ahmedabad. He is a member of the Rotary Club and a Paul Harris Fellow.

Mr. Rajneesh
Pathak

Analytics Product & Offering lead at Genpact

Senior-level management executive with ~ 20 years of dedicated analytics & consulting experience with extensive hands-on exposure to business development, management, P&L handling, innovation and overall analytics & data science delivery.

Specialties: Analytics/ Consulting, Practice leadership & Client Delivery, Business development, Setting up analytics functions from conception to production, AI, Data Science, Machine Learning, Big Data, Database Marketing, Customer Analytics, Health Analytics, Banking & Insurance Analytics, Six sigma, Program management, Certified Six Sigma Black belt.

Mr. Mayank
Verma

Leading Advanced Analytics & Data Science Practice, EY India

Mayank is an experienced AI executive with  15+ years of experience in AI consulting and data science field. He has successfully delivered many AI transformation programs through scaled engineering for many Fortune 100 clients. He is an expert in AI strategy, solution building, machine learning and big data analytics.

He is currently leading advanced analytics and data science practice at EY India and has worked with many fortune 500 companies including Accenture, American express and ICICI bank.

He got a patent by the US patent office for his work on “System and methods for identifying and mitigating outlier network activities”.

Ms. Komal
Goyal

Platforms Solutions Lead at Google

MICA Alumni | 2013-15 batch

I help businesses decode complex business challenges, breakdown data silos and visualize their Martech ecosystem via technical architectures. Advanced Analytics, ML for Marketing and Data driven attribution are my key areas of interest. Earlier in my career, I have also played around with tech, developing Android apps for two years. My Motto: Strive to create a difference doing small things that matter!

Mr.
Adarsh Kumar

Co- Founder and CEO, TagBox

Adarsh is the Co-Founder and CEO of an exciting startup, TagBox Solutions. TagBox is helping organizations to make their supply chains more reliable by solving problems like quality & compliance, end to end traceability and operational efficiency. TagBox has a singular product that solves these problems using an integration of IoT based sensing, ML based predictive insights and AI based actions and recommendations. TagBox is now an industry recognized name with the likes of Nasscomm, CII, TVS Motors, Qualcomm and SAP endorsing its solutions.

Adarsh is a global analytics leader, with over 15 years of experience in providing Advanced Analytics solutions in the areas of Supply Chain and Banking to Fortune 500 companies. Before starting TagBox, he was a part of the senior leadership team at Mu Sigma, managing a multi-million dollar portfolio for analytics service delivery. Adarsh is passionate about usage of Machine Learning and AI for solving real-life business problems.

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