MICA Leadership Development Programme

Mica Certificate Programme

MICA has designed the following Leadership Development Programme exclusively for The Advertising Club.


Leadership Development Programme

Data Science in Strategic Marketing and Management

We aim to achieve this goal by inculcating a critical understanding of data sciences, machine learning, storytelling through data, and applications in strategic marketing. Hands on approach will be developed through a capstone project, actual programming on tools and data platforms.


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objectives

This online management development programme has two parts – a main and an advanced module. The overall objective is to enable its participants to not just catch up with the data science wave in Marketing Analytics, but also to ride it comfortably. One would develop an appreciation of the applications of big data analytics in Marketing by attending the basic program. At the same time the advanced module would enable them to develop a hands on approach to solve Marketing problems through the use of Data Science. We aim to achieve this goal by inculcating a critical understanding of data sciences, machine learning, storytelling through data, and applications in strategic marketing. Hands on approach will be developed through a capstone project, actual programming on tools and data platforms.

Application of Data science in Marketing Management
(Main)

Data Science Main

One would develop an appreciation of the applications of big data analytics in Marketing by attending the basic program.

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Application of Data science in Marketing Management
(Advanced)

Advanced Course

The advanced module would enable them to develop a hands on approach to solve Marketing problems through the use of Data Science.

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Mica Certificate Programme

Pedagogy

  • Reading material identified by industry and academic experts
  • Online discussions customized for the business segment
  • PPTs
  • In-session and pre-session exercises
  • Post LDP assessment
  • Case Studies
  • Data Platforms
  • Tools Application
  • Capstone Project

Schedule

  • Programme Starts : First week of December, 2020
  • Schedule of Classes : 4 classes of 1 hour (Saturday and Sunday)
  • 1 Class : 60 Minutes
  • Days & Timings (IST) : Saturday 6:30pm to 8:30pm and Sunday 11:00am to 1:00pm
  • Online Platform : Zoom, Webex
  • Capstone Project

Programme Faculty

Ashutosh-Dutt

Prof. Ashutosh Dutt

Associate Professor – Strategic Marketing

Preeti SHroff

Prof. Preeti Shroff

Professor – Communication

Dean – MICA, Head – MDP

DHARUN_KASILINGAM

Prof. Dharun Kasilingam

Assistant Professor – Digital Platform and Strategies

jay_trivedi

Prof. Jay Trivedi

Associate Professor – Digital Communication Management

Santosh

Prof. Santosh Kumar Patra

Associate Professor & Area Leader, Media and Entertainment
Management (MEM) Head, Centre for Media and Entertainment Studies (CMES)

Rajneesh Krishna

Prof. Rajneesh Krishna

Associate Dean – Research and Professor, Area Leader – Digital Platform and Strategies

Prantosh

Mr. Prantosh Banerjee

Expert Industry faculty and Management Consultant

Rajneesh Pathak

Mr. Rajneesh Pathak

Analytics Product & Offering lead at Genpact

Derrick Gray

Dr. Derrick Gray

Chief of Measurement Science, BARC India

Paurush Sharma

Paurush Sharma

Industry Lead at Google | Ex Viacom & GroupM

MICA Alumni | 2001-03 batch

Komal Goyal

Komal Goyal

Platforms Solutions Lead at Google

MICA Alumni | 2013-15 batch

Programme Fee

Main Course

Certificate Programme on Application of Data science in Marketing Management
₹ 49,900
Plus GST

  • 3 months
  • 52 hours
  • Certificate
  • Case Studies
  • Digital Reading Material

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Main

Advanced Course

Certificate Programme on Advanced Application of Data science in Marketing Management
₹ 99,000
Plus GST

  • 6 months
  • 100 hours
  • Certificate
  • Case Studies
  • Digital Reading Material

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Advanced

Terms & Conditions

Application terms

  • For Indian Participants – Graduate with minimum 50% marks from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

    Assessments

    A minimum of 70% attendance to the LIVE lectures is a prerequisite for the successful completion of this programme. There are periodic evaluations built in throughout the duration of the course. These may be in the form of a quiz, assignment, project or other objective/subjective assessments. The evaluations are designed to ensure continuous student engagement with the course and encourage learning. Participants who successfully clear the same in along with the requisite attendance criteria will be awarded the Certificate as appropriate.

    Certification

    On the payment of all due fees and the successful completion of the programme, participants will be awarded a MICA Certificate in Data Science in Strategic Marketing and Management issued by MICA and The Advertising Club Bombay. Soft copy of the Certificate will be issued online with a digital signature by email after completion of the course by MICA. If any student requires the hard copy of the certificate, the printing & courier charges will be applicable.

Admission terms

  • All applications for this course must be made through an Online Application Form.

    In case payment is being made online through Credit Card/Debit Card, please ensure that you have the Credit Card/Debit Card with you at the time of filling out the Application Form.

    If you have opted to pay the Application Fee/Installments of the Fee through Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favoring “THE ADVERTISING CLUB BOMBAY” payable at Mumbai and is sent to the address provided below along with the downloaded copy of your Application Form. Please ensure that you write your Name, Course Name, Contact number and email id at the back of your Demand Draft/Pay Order. The student who are willing to pay fees through online please below find The Advertising Club Bombay’s Bank details :

    NEFT/RTGS DETAILS :

    Beneficiary Name of Vendor in Bank :

    THE ADVERTISING CLUB BOMBAY

    Beneficiary Bank Name :

    STANDARD CHARTERED BANK

    Account Type :

    SAVINGS ACCOUNT

    Beneficiary Bank Address :

    SHREE PANT BHUVAN, SANDHURST BRIDGE, CHOWPATTY, MUMBAI-400007

    Beneficiary Bank Account No :

    22410024488

    IFSC Code :

    SCBL0036047

    MICR Code :

    400036004

    All Demand Drafts/Pay Orders along with a downloaded copy of your Application Form must be sent to.

    Student Relations Manager:

    Mr. Mathew Samuel : [email protected]

    Ms. Smita Khot : [email protected]

Terms & Conditions

  • The Advertising Club Bombay/MICA reserves the right to reject any application.
  • Programme fee includes the cost of online study material recommended by the faculty.
  • Bandwidth requirements: 512kbps in metro locations and 1mbps in non-metro locations. The student must make a declaration on the bandwidth at the time of enrolment.

Selection Criteria

  • Marks obtained in graduation  
  • Statement of purpose for doing this course (in about 200 to 250 words)
  • The limited number of seats, available on a first come, first serve basis.

Payment terms

Data Science Main – Course 1 fee: Rs.49,900.00 + GST 

Payment and Installment Schedule 

Registration and Down payment

Rs. 24,950.00 + GST to be paid along with the acceptance of the proposal 
Last Date: Enrollments open only until seats last

Final Installment

Rs. 24,950.00 + GST (remaining amount) through DD/PO/Online/Direct Account Transfer on or Before: 25th Dec 2020 (15 days before programme conclusion)

Data Science Advanced – Course 2 fee: Rs.99,000.00 + GST 

Payment and Installment Schedule 

Registration and Down payment

Rs. 49,500.00 + GST to be paid along with the acceptance of the proposal 
Last Date: Enrollments open only until seats last

Final Installment

Rs. 49,500.00 + GST (remaining amount) through DD/PO/Online/Direct Account Transfer on or Before: 25th Mar 2020 (15 days before programme conclusion)

Late Fees and Cancellation

The programme fee is payable in instalments as per the instalment schedule provided. In the event of late payment of Final Instalment, a Late Fee is leviable as follows.

  • If the Fee Instalment is not received within 14 days from the due date, then the Participant shall be considered a dropout and a Rejoining Fee of Rs.5000 + tax will be charged to the Participant, if the Participant wishes to continue with and complete the programme.

Cancellation by the Participant

  • Requests for refund of fees on account of cancellation of enrolment shall be considered only if such requests are received prior to closure of registration or 15 working days before date of course commencement whichever is earlier.
  • In event that such valid requests for refund of fees are received, the application money shall be refunded after deducting a penalty of Rs.5000 + GST.
  • In all other cases, no refund shall be made.

Cancellation by The Advertising Club Bombay & the Institute

  • The Advertising Club Bombay & the Institute, reserves the right to cancel courses at any time owing to reasons like insufficient enrolments, trainer indisposition or force majeure events. In the event that The Advertising Club Bombay or the Institute cancels a scheduled course, the student will receive full fee refund for the same. All refunds will be processed within 30 days of receipt of a valid refund request.

contact us

[email protected]

get in touch with Student Relations Managers

Hours

Monday to Friday

10:00 am to 5:00 pm

Ms. Smita
Khot

Whatsapp : +91 9869 022 258

[email protected]

Mr.Mathew
Samuel

Whatsapp : +91 9820 369 410

[email protected]

Contact at MICA

Prof.Ashutosh Dutt

Programme Lead

[email protected]

Mr.Brahma Raval

LDP Office

+91 8000 091 876

[email protected]

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